India is a land of festivals. With a confluence of varied religious and traits the time to come together and enjoy is plenty. Fashion naturally is a part of such traditions. Largely Indian wear is teamed as sarees, shararas, choli-ghagra, salwar suits and the latest fusion wear.
Cosmopolitan urban areas are where people celebrate all festivals irrespective of religion or caste barriers. It is very nice to find shops and malls decked with colour red and stocking a host of varied red hues and patterns with the advent of December to celebrate Christmas. New Year sales and winter collections hit the market much earlier. Designs are international in taste. Each year sees a new breed of designers and jewelry brands. Launches are new in the accessory industry and foot wear business.
Raksha Bandhan sees a unique display of clothes and materials in the markets. The clothes in the kid apparels are more interesting and fusion in nature. This is gifting time and much designs and blending patterns in sarees and dress materials too.
Holi sees a lot of whites and cream shades. Worn with a flowery threadwork dupatta or again same white odhni, it is time to join the fun. Sankrath sees a lot of ladies in black clothes. Dushera is when the famous Durga Puja and Navratri season begins. Nine unique days of fashion entertainment. Designs come into fore inorder to cater to the needs and sensitivity of young and old. Bolder fusion patterns in tank tops and backless cholis team the traditional bandhni works in silk and cotton. Men’s wear are special too with small topis in shell and mirror worked jackets. Ready made outfits with free trial rounds mark the season.
Diwali is great business time for the apparel industry. There is a myriad of vivid colours and the vibrancy in window display marvels you. Dazzling designs and unique blending of saris and blouses keep your tailor busy. Diwali parties and puja demand niche wear. Whether a group celebration or a big bash Diwali is super festive season.
Id time is colourful with the latest works in Kashmiri silks and satin suits. The veils and burrqa work are admirably tailored by gifted artisans. It is interesting to note the range in handkerchiefs, cotton gloves and socks worn by Muslim ladies. Shopping festival time too, this season.
Fashion is a changing element and adjusts to suit needs of climate too. Monsoon collections come with cut offs, and easy dry fabrics. Summers demand the need for cotton, linen, muslin and other airy wear. Woolen and inner wear are just not warm clothes but fashion statements.
It is a personal celebration to shop for special items on your wedding anniversary, spouse birthdays or this Valentine!
By Jennie Kakkad
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