If you know HTML and CSS and have a good email sending provider or marketing automation tool already set up for your organization, then getting an automated review system set up will only take an hour or two.
Before we get started, it’s important that you have a good understanding of how this automated review system is going to work. If your company operates in a competitive space, then you may already have competitors with a lot of reviews on Google, Facebook, Yelp, etc. If you do, you’re probably wondering how they are getting all those reviews?
They ask for them.
In this guide, I’ll show you how to ask more and properly route the reviewers to the appropriate review platform or feedback form. After you’re done setting up your program you’ll have:
An email that automatically goes out to your customer asking for a review
An easy-to-click call to action in your email, such as an image of five stars which they can click on
A smart system to tell which rating they’ve clicked on in the email and route them appropriately — for example:
If they select a four- or five-star rating, the automated system will direct them to a review platform (such as Google or Facebook) where they can leave their review
If they select a one-, two- or three-star rating, they’ll be directed to a feedback form on your website where they can tell you why they weren’t amazed by your product or service.
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