Do not always use the latest technology is best for success in the network. Always think of your visitors and maintain good interaction with them.
The vast majority of websites small and medium enterprises there for one reason: to generate and grow their revenues. However, there are more companies fail in their efforts to those who succeed.
Why should so many failures? A common errors that could be prevented in time, which are costly and sometimes irreversible damage.
From the experience of specialized site Global Marketing (mercadeoglobal.com) and Articles’ The Seven Deadly Sins’, Jim Daniels, and Internet marketing blunders ’10 ‘(10 nonsense Internet marketing), Internet Marketing Chronicles We offer a catalog of strategies to avoid at all costs making the mistakes that led to the failure of websites.
No doubt there are many more mistakes in Internet marketing, but those listed below will provide a good starting point to work.
Focus on preventing these errors and their projects on the Internet will be more successful. Remember: 80 percent of the problems is due to 20 percent of cases.
Valuable information and free
The best sites offer valuable material and good quality. The network is a fact that those who share valuable information with your visitors are more likely to keep them in your pages.
Have your own domain
Your own domain name is an investment that gives it the credibility that visitors look for in a commercial website.
A site with more than 40 kilobytes (including images) takes forever to load. Visitors will not wait so long. Try to maintain pages will be lighter, especially the main page (homepage).
Alternatives to pay
Any commercial website should offer a variety of payment methods and the option of secure transactions by credit card.
In addition, make sure each product or service has the appropriate link to a purchase order that can be printed and then mailed or faxed.
You’ll be amazed at how many people prefer buying some specific options and not spend a single penny if you do not meet your needs.
If you do not have a distribution list of email (by subscription voluntary) to maintain contact with their visitors and potential customers, you’re wasting time and money.
Things are as simple: people buy people who know and trust. And there’s nothing on the network that allows such confidence as an electronic publication in which you can show to their receptors that are good at what he does.
An electronic newsletter you can stay in touch with their audience and keep it updated on their products review and services .
Mail addresses and links
You should always facilitate internal navigation of your website visitors and give contact details for further information.
These two points are vital to the effectiveness of any website. If possible, include a map to your site and make sure that navigation is as simple as possible.
Not all potential customers have installed the latest versions of web browsers on their computers. Therefore, always design your site in mind the ordinary user, and not assume that everyone is using the latest technology available.
Beware of hosting
Does your hosting provider offers all the tools required for a commercial website? Do you offer unlimited emails, aliases, auto-systems, shopping cart, a control panel to manage your website remotely, technical support 24 hours a day (every day of the year), and their own CGI Directory statistical reports, among others?
Do not abuse the technology
The main task of a commercial website is to sell products or services, so that whatever you away from this goal (overload of graphics, Java, music, use of latest technology) should be considered as undesirable.
Unless you’re a graphic designer, images that take forever to load are not going to help sell. The same applies to Java applications and attachments (plug-ins) popular. “Sound, Music? No, unless you’re selling music.
What do your visitors?
One of the things that most often is forgotten is that visitors who have to like what they see. The rest does not matter.
You’ll be surprised how valuable is the feedback you give your visitors upon request. Remember they are your potential customers are those who buy its products or services.
Communication with potential clients and current clients are from radical importance in their marketing efforts.
Since in most cases will not know their customers personally, need to learn to fully exploit the business benefits of email.
Every day we get emails from people who want to do some business or establish a business alliance. Many of these messages seem to be written by a child: horrors of spelling, grammatical errors, poor formats, difficult to read, and so on.
Use a good email program, always check the spelling. The first impression is what counts, because there will never be a second chance to make a good first impression. On the other hand, get used to answer the emails always, and if possible within 24 hours of receipt. This small detail will make a big difference in the eyes of your prospects.
Time is money
Do not waste time looking for effective marketing strategies, invest it to apply them.
There is a myth that claims that to succeed in the network have to be in the top of search engines. As a result, many people spend too much time trying to get placed there, and neglects other promotional activities as or more important.
Answer for you
Imagine a system that sends information to potential customers instantly and allows automated monitoring them in the coming days, weeks and months.
This will allow you to effectively manage their time, money and their marketing efforts online. In addition, you will stay organized and make money.
Through the systems auto-email, you can instantly send price lists updated, list of products and services or any other information you want to distribute.
All you can do to automate the daily work will make them more effective.
Do not send junk mail
It is very common, especially among novices, think that sending mass unsolicited email is an effective marketing strategy.
Nothing could be further from the truth. The use of spam is the best way to derail your business. Unfortunately, many do not believe until you experience it firsthand.
There is no valid reason to use spam as a marketing strategy online. The same applies to publications in forums or newsgroups. Placing advertisements on groups that it is not equivalent to spamming and is also viewed with disfavor by the community of Web surfers. His reputation is first and the easiest way to ruin is using spam.
So have the best product on the face of the earth would never sell if it makes it known. Without promotion prospects will not, without sales there will be potential customers.
First, be sure to develop a profitable business model. Pending proof that you have a product or service that is viable and has a generating utility model, everything else is premature. Do not waste time promoting ‘blind’.
Once you have determined that their business model works, spend all their time promoting it.
The potential of the Internet
Internet is a communication tool was created for this purpose and you can get maximum benefit if used as such. Never been so simple and economical for a company to have at their disposal to its market potential.
Use the power of the Internet to reach millions of consumers worldwide. Then use the same means to provide customer service that was previously impossible to give.
Use the Internet to gather information, analyze your competition, communicate and share resources with others
By Js Alexa
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