One of the most common tasks that any one of us does on the internet is searching for a desired keyword. Due to this, everyone participating in this Internet market is in the race of their Site Rank Upgrade. Site rank is basically the position of your site when a search engine presents results for a keyword. This ranking will determine whether the content posted by you is reachable to the person who is searching for that keyword. So as to achieve high rankings in search engine results, you need to create and organize your web pages accordingly.
For ensuring higher ranks or to upgrade your site ranking, you must thoroughly research the content, find the keywords which you will emphasis on and present them appropriately. Fresh relevant content and keywords (which comprises of permutation and combination of what someone will write in a search-box) must be offered, so that the search engines associates your website with these keywords and allow clients to find the site conveniently. Recommendations for improving the rank also counts: providing keywords in different languages.
‘Be Popular, be linked’, goes the phrase! The more popular your site is, the more linked you are to other sites, consequently the more reachable you are! Link popularity can be raised by contacting other legal sites and asking for reciprocal links. These link building techniques contribute for your Site Rank Upgrade.
When the search engine crawler visits the site for information, it looks at the HTML Meta Tags. These tags comprise of a suitable Title, description and relevant critical keywords. Site Rank Upgrade measures thus also include paying heed to these Meta tags. Essentially, you must target the most powerful keywords in title, place proper content in the description tag, and on the whole keep eyes on the number of characters being used. Another thumb rule is to provide different Meta tags to each page of your site so that the search engine indexes each page uniquely.
A very significant task which remains is to register your web site with the top search engines, professional and relevant organizations etc. You must submit to free search engines, paid search engines and directories.
Another most important factor which affects the site position is the use of Stop words (words that an indexing program doesn’t index). The search engines skip the common words like ‘the’, ‘and’, ‘I’,’ because’, ‘did’ etc. These words are skipped so as to speed up the search. Always try to leave out the stop words as they can affect your site indexing by the spider. Using Stop words in Title can be very harmful from ranking point of view.
Site Rank Upgrade can also be done by keeping away from broken links (which basically mislead the crawler to dead ends), avoiding hyperlinks like “click here”, not over-using the keywords, not bringing into play the comments tags as these tags were mistreated to commit keyword stuffing, not providing hidden contents.
You need to keep these points in mind while tailoring your web site. This will help you improve site rank, increase the website traffic and reach out to people.
By Syed M. Raza
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