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In this video we talk about Google Reviews, why they are important, and how you can get them for your business.
Part of video transcript is below (please note, I would advise watching the video, as the transcript below has been generated by YouTube, and might not make a whole lot of sense if read in isolation to the video above). You can see the rest of the transcript on the blog link at the end of this description.
***** TRANSCRIPT (PARTIAL) *****
Hey guys so today I just wanted to talk about Google reviews and why they’re important for your business, why you should use them, why you should keep an eye on them and why should encourage them as well.
Now hopefully this video will just take ten minutes but there’s going to be kind of three core aspects to it. For example;
why Google reviews are important for things like map rankings
and also how they can help develop the social trust and social proof for potential customers or clients plus also how they can improve click-through rates in some different scenarios.
So what we’re going to do first is make a quick local search in Southampton so it makes sense. I searched for an electrician in Southampton. Now if we scroll past the ads which are here, the first thing we see are these local map rankings.
You always get a pack of three here and as you can see you’ve got three results. Now if you look at this this company here it’s unlikely that he’s going to get as many click throughs as this company above him because he’s got three five-star reviews so the click-through rates are probably going to be a lot higher than this company here.
There are some markets or some searches you do where you’ll only see one of the results in here actually have any Google reviews at all so it’s important, especially if you’re wanting to appear for local type searches or if you offer a local service to your customers.
It’s really imperative to get some Google reviews coming through. As I said the click-through rate here is going to be a lot higher even if this company was underneath this company. If this company was above this company it’s highly likely that this company still isn’t going to get those clicks into their website or a phone call even.
From a mobile device these results let a user just press the button to call so it’s even more important with these type of services where a customer might need your type of company right now and immediately. This relates to the click-through rate aspect and why Google reviews can be very important.
The other thing with these is how you rank inside the maps. There are many different metrics involved in that, and I won’t take you through all of them today. But one of the metrics of getting into those maps is reviews. But it’s not just Google reviews.
What Google doses is go away and aggregate data from other review websites such as reviews on Facebook, Trustpilot, Yell or Yelp. So even having some great reviews here is going to help you.
Another reason why it’s important is let’s say people are aware of your brand and they search for you on Google.
Let’s use company here. I search for them what we see here is this section. As you can see it’s got reviews already and he’s quite lucky because he’s got some good ones.
I assume they’re probably naturally occurring and they’re 5 out of 5 so it’s going to be a good indication back to the customer that this is a trusted, reputable, local business.
You will also see here he’s got these reviews on Yell as well so as I was talking about earlier, Google actually looks at those reviews there and that helps them to decide where to rank you in those map results we just saw.
***** TRANSCRIPT (PARTIAL) ENDS *****
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